BowBot is an exciting new app, making life a little easier for people who hate shopping! They automatically match your friends/family with a small selection of relevant gifts from super cool emerging brands. You can even set the automation levels from narrowing down the options to a fully automated experience!

We were appointed to create their brand. The brief was to create a playful identity with two tag-lines covering their solutions for both ‘busy’ and ‘forgetful’ people. Our colourful robo-gift icon was given the thumbs up and both ‘Robots Never Forget’ and ‘Thoughtful Gifts From Forgetful People’ were incorporated into their marketing.

As well as the UI/UX of their upcoming app, we also built their e-commerce site, bowbot.gifts, ensuring the brand was front and centre of the experience. While their many levels of filters are extremely complicated behind the scenes, the user experience needed to be ultra simple. A tough brief, but one we delivered!